Friday, May 13, 2011

Romney's Campaign: Incompetent or Sinister?

James Wimberly over at the Reality Based Community notices typology incompetence in Romney's logo:

Poor kerning? as he notes:
Somebody in the campaign put a lot of effort into getting this wrong.
The thing that strikes me about the text is that the the squished E and Y combine to set off the "omney" from the R. This visual trick very easily makes me misread the grey letters as "money." Possibly Romney's team has been reading too many pop-psychology subliminal messaging books.

It certainly wouldn't be the first time a campaign did something like this. George Bush's campaign released the "rats" ad in 2004 that included a single frame of that epithet mixed into images of prominent Democrats.

So I think my post is actually a trick question: Romney's campaign is incompetent and sinister.

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