Tuesday, February 28, 2012

Crossover Vote Strategy a Double Failure

The political news of Primary Day in Michigan today was that Rick Santorum sent out an automated call targeting Democrats. The robocall asked Democrats to vote in the Republican primary. Exit polls are finding that very few Democrats are answering his call: 10% of the primary electorate identifies as Democrats. That number is in line with Michigan primaries where there was minimal crossover voting.

This was a terrible strategic decision in the first place. Even if Santorum's call to Democrats had driven a few into the voting booth for him, the election would become suspect. As much as a couple of extra delegates would have helped Santorum in the mathematical race to 1,144, the media environment is what matters in Michigan. The news that the campaign relied on Democratic voters who will turn out for Barack Obama in November for a victory would have negated any positive news from a win in the Motor State. We'll see what happens tonight, but we already know that Santorum's campaign shot itself in the foot today.

No comments:

Post a Comment